Online marketing is a complicated process because there are so many components that come into play. That’s why you need to make sure you’re doing it right by evaluating the effectiveness of each of your campaigns. This way, you can know which ones to keep doing and which ones to stop. Having a regular SEO audit will be of extreme help to make this happen, according to the experts from Digitise My Business. Here are some ideas when you start the auditing process.
Work Closely with Your SEO Expert
An SEO audit will only be effective if the business owner and SEO expert have one common goal in mind.
By being on the same page, you’ll have the same expectations and you can communicate well with each other. This way, you can have an idea as to what you want to achieve with the audit. Search Engine Optimisation is a complex industry, but doing an audit with your trusted SEO expert will make every step clearer.
Define Clear Goals
Throughout the auditing process, you need to have clear goals in mind. If you don’t completely understand something that comes up during the audit, don’t hesitate to ask questions to your SEO auditor so they could explain it properly. In addition, you can ask them to present to you a set of goals and prepare a timeline for you to reach those goals. This way, the audit can run as smoothly as possible.
Know Where to Get the Data
Some data you need to uncover during an audit include where leads are coming from, what the conversion rate is, and how reliable the data is. Next, you should provide your auditor with admin-level access to your site analytics and to other tools such as Google Webmaster. This way, they can save the data and analyse it more thoroughly to prove you with a much better audit for the betterment of your site.
Don’t forget these simple steps to make sure your annual SEO audit goes smoothly and return valuable information for you to use in the future.