Anyone with experience in SEO and online marketing in Brisbane knows that the rules are always changing. What seems to be working effectively today can suddenly be detrimental tomorrow. It truly is a fast-paced industry, and you need to be updated with Google’s recent algorithm updates and new techniques to adapt and make your website as SEO-friendly as possible.
Here are some new trends that you should hop on:
Search results aren’t the only thing that appears when people search for things. Today, Google also shows their Knowledge Graph on top and at the right side of the actual search results. Google doesn’t just serve as a middleman between users and business websites. Now, they want to provide answers themselves to accommodate the ever declining attention span of people. To be the answer and be indexed by Google, you should have a profitable keyword, local listing and top search result.
Just last year, the number of mobile search queries finally took over desktop search queries. If your website is not mobile-friendly, your search engine optimisation campaign may worsen. Creating a web design that’s both mobile-friendly and responsive is important to protect your search engine rankings and allow customers to easily browse through your web pages.
You may have notice an influx in the number of websites that transitioned from the standard http addresses to https. The extra “s” stands for “secure”, which is important for Google to determine if the website is credible or not. If you want to get ready for the future, then switching to a secure protocol is a step you should take. This is a complex task, though, so make sure to work with experienced web developers.
These are just some of the many new things that you need to implement for your online marketing pursuits to be as effective as they can be. Always be alert and make some SEO changes and updates when necessary.