After months or possibly years of research, you now have an exceptional product, and so you launch it on the market with all bells and whistles. Naturally, you expect people to trip over themselves to get their hands on your product. Contrary to your expectations, the orders aren’t coming in, and you’re not overrun by inquiries.
If this happens to you, chances are you’re tempted to think of the product as a failure. However, before you bin the product, it’s important to rethink your marketing strategy, advises an agency specializing in marketing for manufacturers.
Did you educate the market?
After spending a considerable amount of time with your product, you’re bound to have intimate knowledge of the benefits it has to offer. Failing to share this information with the market is the bane of your marketing efforts. You need to embark on an extensive consumer education campaign to gain the attention of the market.
The crux of such an exercise is not necessarily to garner sales, rather you want to enlighten the target market on the benefits your product offers. You want to show them how using the product solves their problems and eliminates their pain points. Inform the target market of the product’s existence and demonstrate its capabilities for better results.
Did you listen to the market?
It’s only natural to glow in the face of rave reviews about your product and frown on the negative ones. However, if you really want to grow your business and get an edge on the market, pay attention to the negative feedback as well. The way you handle negative publicity can make or break your brand.
For starters, it points to a potential shortcoming in products or business processes. Addressing the problem, not the review, with compassion and professionalism solves the problem of your clients. It also paints your brand as a caring entity that values and treasures its customers. Doing so wins you points and earns customer loyalty.
Regardless of the level at which you sell your product, an excellent marketing strategy comes in handy. It ensures that you register great success when pushing your products on the market.