One thing that you have to accept in the PR industry is that traditional media and the Internet could drown your brand and marketing in a flood of information. A way to make sure that your product and service reaches the right audience is to get in touch with the right influencers through a PR platform. This time around, connect with media and other influencers to improve your PR game.
1. Establish a Relationship
After you’ve connected with them online through that software platform, continue to engage with your contacts and even respond to their queries. Provide daily updates to hundreds of clients daily. Creating a personal relationship with your clients would be the best investment.
2. Create Compelling Stories, Articles, Images or Infographics Updates regarding Your Clients
Share interesting news stories about your clients that people would find interesting and shareable online. Images and unforgettable anecdotes would pique the interest of your audience. It would help build the image of your brand.
3. Get behind a Cause
You can encourage your clients to have a fundraiser or become a sponsor at a charity event. Support a trending cause that many people would get behind your client. Linking their brand to a good cause would create a positive image to the audience.
4. Find Partners and Sponsors
Look for product partners and sponsors that would agree with your client’s image and beliefs. These relationships could create brand awareness and even product recognition for your client and your sponsor.
There are many ways you could reach out to the media and influencers, but it is best to use the latest technology such as online PR platforms and social media. Eventually, you’ll start to form a relationship of trust between you and your clients.