Marketers understand the importance of data in their field. Without it, all efforts are pointless.
While some brands and SEO experts pour time and resources in analysis, only a few come up with reliable results. Many data-driven marketers do not get value from their thorough analytics. They focus too much on data charts instead of analyzing and acting on it.
For most SEO experts in Minneapolis, charts do not mean anything unless there is action.
Data Analysis: As Easy As 1, 2, 3?
For better conversions and more traffic, marketers should be skilled with data interpretation, as well as bringing those insights to life. Fortunately, they need not be Einsteins when it comes to data analysis — a good news for marketers and brands not good with number crunching.
Turning analysis into action includes Google Analytics reports: Acquisition, Audience, Behavior, and Conversions.
Pay Attention to Audience Reports
Google Analytics’ Audience reports go beyond telling you who your audiences are; it also shows if the site is sticky enough for potential users. If brands and marketers wish to know how well the site works across different browsers and devices, Audience reports are their new best friends.
With Analytics’ Audience reports, decreasing bounce rates, for example, is no difficult task. The aim of the tool is to lower bounce rates.
Your Marketing Strategy: Passive to Active
Valuable information calls for a more proactive approach. Now that marketers and brands possess relevant data, focusing on driving more traffic to the posts encourages visitor conversion. Promotion of posts often works well on social media and email; brands can also showcase these on their website’s homepage. If a brand has high converting topics, they can also publish more content about it.
Analyzing the brand’s personal marketing data is fundamental in boosting marketing results. Dataphiles and datavores can conduct their own valuable data analysis with the help of Google Analytics and the regular no-nonsense approach.