The World Travel & Tourism Council revealed that in 2016, tourism’s contribution to gross domestic product (GDP) “outpaced the global economy for the sixth time in the row.” Contributing over US$ 7.6 trillion, it is no doubt one of the most robust sectors. The TWC expects the face of tourism to face more positive spins this 2017.
Some tourist spots, as much as they want to contribute to these numbers, are having a difficult time inviting more travelers to their area. With a growing competition, the struggle comes as no surprise. Still, this shouldn’t be an excuse to allow the competition get the best of you.
Fortunately, technology is here to lend a helping hand
Some businesses, for example, use destination marketing widgets to help travelers reach them easily. These apps, says solutions provider Visit Widget, are great ways to engage with potential travelers. Apart from widgets, you also have other options, such as:
1. Virtual Reality
Virtual reality is a great way of offering your guests a glimpse of your best sceneries, which hypes up their visit. No need to scour the Internet for a good image of tourist destinations in the Bahamas or in Hawaii; latest technology allows travelers to get a real-life glimpse of the best spots. Through VR, visitors can travel the world first before they actually buy the ticket.
2. QR Code
QR codes are two-dimensional bar codes that can contain a wealth of information about the tourist attraction. You can link it straight to your website or app, as well as existing web pages such as Wikipedia. New Delhi’s metro rail station is currently using the same technology so passengers can make cashless payments and reloading.
3. Augmented Reality
While augmented reality sounds similar to VR, they’re not. The former includes real elements layered with virtual ones. These road-ready applications provide necessary information just by pointing their camera at an object or street. In travel, Yelp Monocle utilizes AR to provide add-on information of restaurants, bars, and other stores within an area. When the viewer is on, guests can see the names and reviews for these places. Laying the device flat will open a map.
A majority of travelers depend on the Internet and their gadgets to make their trip worthwhile. Use this to your advantage and contribute to tourism’s growing contribution in international GDP.