In general, 2016 has been a great year for digital marketing. Social media marketing has become stronger, responsive websites have become trendy, and SEO has become indispensable now more than ever. No wonder firms that provide online marketing services have started to thrive this year. But what should people expect from this industry next year?
Here are some trends that will dominate the B2B marketing in 2017:
Now that a lot of information about your potential clients (their businesses, target audience, and challenges) is readily available, the better you can tailor your marketing campaigns to them. So next year, if you want to close a deal with a potential client, you need to offer more than the generic services. With the help of analytic tools, you can personally track what the prospective client needs and create a suitable solution for them.
As mentioned, analytics will be a crucial part of B2B marketing next year. However, you need to understand that most analytic tools work the same. If you just rely on them alone, you’ll only get standard results. Online marketing experts in Brisbane say there will be a definite need for people who are adept at interpreting what the analytics say. If you want to have an edge over your competitors, hire talents that can perform in-depth analysis of each client’s digital marketing needs.
Social Media as Information Resource
Since the personalised approach will dominate the trend in B2B marketing next year, you need to be creative in finding more information about your potential client. Sure, their existing websites, online business profiles, and client’s reviews can provide information about them. But their social media accounts can help you know them better. So don’t forget to strengthen your social media research next year.
Now you know which trends will be big in B2B marketing next year, you’ll be more prepared in facing future challenges. More importantly, you’ll be more equipped to cater to the needs of your clients, who are also businesses with clients of their own that they need to serve.