Product development should have quality control as its priority in all steps thereof. Not only will this focus on quality prove beneficial to establishing customer loyalty, it will also safeguard a company from the risk of facing legal complaints due to unintentionally releasing harmful products to the public. This is especially true for the automotive industry.
Car Mechanical Failure
Cars are normally equipped with an airtight mechanism that allows for safe driving. This is mainly due to manufacturers strict subscription to automotive industry testing procedures. Nonetheless, there are still instances when some faulty automotive parts and functions are inadvertently introduced to the market. These quality control slips pose a legitimate danger and could turn into a legal liability.
Suppose the cause of a car accident is found to be on account of manufacturing defects, the driver—the aggrieved party—could pursue a case against the manufacturer. Whether the accident is caused by faulty brakes, tires, or steering mechanism, there is a legitimate and winnable case here that will adversely affect your brand’s product integrity.
The integrity of your product should be your main concern. Profit comes easier when what you are selling is reliable enough to inspire customer loyalty. Integrity is what separates successful products from those that fail in the market. Product integrity can only be achieved by following a strict product development process with a deeply entrenched prioritization of product testing.
Customers and consumers have become sophisticated in recent years. Nowadays, you cannot get away with something “good enough”. What buyers and spenders clamor for is nothing short of superior. If you wish for your company to thrive in an increasingly competitive industry—with each and every brand striving for product integrity and nothing less—it is of utmost importance that you do not fail to subject whatever it is you want to offer to the market under the strictest of scrutiny.